I operate four WordPress sites and I constantly do maintenance tasks to maintain and/or improve speed and performance of my sites.
“Why,” you ask?
I learned very quickly that my page speed directly affects ad revenue. This not only means the speed of the entire page becoming visible to the reader, but the advertising as well. My revenue comes from advertising and readers can’t click on ads if they can’t see them.
Most readers are impatient and will move on to the next page or back out completely if they don’t see what they’re looking for or anything else of interest that may catch their eye.
Through research to deal with performance problems in the past, I’ve learned a few key things to watch out for.