3 Tips for Individuals & Businesses to Improve Web Site Performance

Many individuals and small businesses want to improve the performance of their websites, but knowing where to start is difficult with so many suppliers offering variations on domain name choosing, website optimization, search engine optimization (SEO), online marketing, etc.

To add to the confusion, there are two sides to web page and website optimization:

  • Technical considerations: how quickly each web page loads; how quickly information is delivered; whether the website works on all platforms (e.g. wide screens, laptops, mobile devices); what happens when something goes wrong, etc.
  • From a business point of view, valid concerns include: how well the web site performs in terms of visitor satisfaction; whether the website meets company needs and goals; whether the online presence is generating a return on investment.

Implementing the three tips below, which have a focus on the business viewpoint, will help individuals and small businesses to optimize web site performance.

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